You’ve done it! You’re finally ready to take that next big step with your business or hobby: getting a website designed.
But what do you do now? What’s the next step?
First, let’s skip the obvious and assume you’ve already established your business plan, market strategy, and the like, and are now ready to make this vision become reality.
As a business owner, you don’t have time to mess around with learning a new skill like web design, and neither does your competition, 54% of which report outsourcing their graphic and web design tasks to outside agencies (State of Small Business Report, WASP Barcode. 2016.).
Ok so we’ve established outsourcing is likely your best route. But how do you go about finding and vetting a web design agency? After all, this is your baby we’re talking about. You can’t just leave your business design to the hands of some stranger, can you?
Fact is, you might be feeling a little overwhelmed with the prospect of sorting thru the MILLIONS of websites that advertise design services online, and might even be frightened at the prospect of getting scammed or ending up with a design that you hate (we’ve all heard of horror stories).
Well, good thing we’re here to help. Let’s break this process down into some actionable steps:
When it comes to design work, making sure you can get the project completed at an affordable price, on budget, and on time means working out ALL of the little details in advance.
Remember, once a project is submitted for work, every little change you make from that point onward can mean additional costs and wasted time.
If you are a small business just getting started, those pages will provide you with a solid foundation upon which to build as you grow and prosper.
And most importantly, be VERY specific and detailed. Designers are NOT minded readers.
Hourly rates for web design can vary greatly, and finding an affordable web design agency that doesn’t skimp on quality can be a challenge.
Typical rates can range from between $15 – $120+ an hour, but around $35 – $65 is a decent average to shoot for. When vetting prospective agencies, be sure to ask if they charge per page or per hour, and to ask about any additional charges for changes to your design or modifications to your initial proposal.
We suggest getting between 3-5 price quotes, taking the average, and negotiating with each from there to find a fair yet competitive rate for your project.
Remember that list we asked you to make of site that you “liked” the designs of? Well, pull out that list again and look at the footer of each of those sites. Sometimes the designer will leave a link there that says “designed by XYZ”. If they have one, follow the link. If they don’t, you can email the business/webmaster and simply ask if they would be willing to share with you who built their website.
Ask friends, peers, or colleagues for referrals. Being a small business owner you likely know other business owners as well. Ask your network on social media, Linked In, and other channels for recommendations.
Another route is to roll the dice and simply use Google, perhaps finding someone local that you can meet with in person, or by vetting providers on UpWork or other freelance websites.
A few quick tips:
This one can be tricky, but here are a few quick tips:
After going thru this process a winner will likely emerge. If not, simply rinse and repeat until you find a web design firm that fits your needs and meshes well with you and your company.
Greenhorn Web Specializes in Web Design, Web Development, Graphic Design, Web Hosting and Content Creation. We founded the company in 2022. We are located in Rye, Colorado, but we have clients all over Southern Colorado.